Why do I need UPF clothing?

UPF 50+ clothing blocks 98% of UVA/UVB rays from reaching your skin. By blocking these harmful UV rays, you are protecting your skin from all the damage it can cause including decreasing your risk of developing skin cancer.

Do I need UPF clothing if I am wearing sunscreen?

UPF clothing is the absolute best way to protect your skin and should be used as the main source for protection. Sunscreen only needs to be used on areas of skin that are not covered by UV protective clothing.

UVwise is owned and operated by Drs. Ben and Lize Wiese. Drs. Ben and Lize also own and operate the Kelowna Skin Cancer Clinic where they diagnose and treat patients with skin cancer. A proactive step in avoiding skin cancer is UPF (UV) protective clothing. However, finding this clothing can be difficult. To help solve this problem, they created UVwise.com to help make affordable, quality UV protective clothing accessible to Canadians.

What is UV Protective clothing?

UPF clothing is clothing specifically designed for sun protection and is produced from a fabric rated for its level of ultraviolet (UV) protection. The fabric used has certain features such as tighter weaves and the addition of certain mineral ingredients to help form a barrier against the sun’s rays.