Why do I need UPF clothing?

UPF 50+ clothing blocks 98% of UVA/UVB rays from reaching your skin. By blocking these harmful UV rays, you are protecting your skin from all the damage it can cause including decreasing your risk of developing skin cancer.

Do I need UPF clothing if I am wearing sunscreen?

UPF clothing is the absolute best way to protect your skin and should be used as the main source for protection. Sunscreen only needs to be used on areas of skin that are not covered by UV protective clothing.

UVwise is owned and operated by Drs. Ben and Lize Wiese. Drs. Ben and Lize also own and operate the Kelowna Skin Cancer Clinic where they diagnose and treat patients with skin cancer. A proactive step in avoiding skin cancer is UPF (UV) protective clothing. However, finding this clothing can be difficult. To help solve this problem, they created UVwise.com to help make affordable, quality UV protective clothing accessible to Canadians.

What is UV Protective clothing?

UPF clothing is clothing specifically designed for sun protection and is produced from a fabric rated for its level of ultraviolet (UV) protection. The fabric used has certain features such as tighter weaves and the addition of certain mineral ingredients to help form a barrier against the sun’s rays.

Who is Coolibar

Tested more than any other brand, endorsed by experts worldwide and recommended by dermatologists, Coolibar industry-leading fabrics block 98% of UVA/UVB rays to provide you with ultimate UPF 50+ protection guaranteed for the life of the garment as set by ASTM/AATCC standards.

For nearly 20 years, Coolibar (koo-luh-bar) has stopped at nothing to develop the most innovative, technical and high performing sun protective apparel and accessories. In fact, they were the first sun protective clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation.

As trusted experts in sun safety, they know the more you’re covered, the more you’re protected, and the more you’ll enjoy a worry-free life outside. Fabric and design sticklers, when it comes to protecting your skin and your right to safely enjoy the outdoors, they refuse to settle. They always test our fabrics for UPF 50+ protection like your life depends on it—because it does. Welcome to health, happiness, and Coolibar life in the sun.

Coolibar Products

Coolibar has sun protective clothing for every age and activity under the sun. Here are some of the Coolibar clothing categories offered by UVwise:

Women's – hoodies, jackets, shirts, dresses and tunics, wraps, pants, capris, leggings, tights, swim shirts, rash guards, swim shorts, swim tights, swim bottoms, and swimsuits.
Men's – jackets, hoodies, pullovers, button downs, polo & regular shirts, pants, shorts, swim shirts, rash guards, swim shorts, swim tights, and swim bottoms.
Kids – bottoms, tops and swimwear for girls, boys and babies.
Accessories - hats, gloves, sleeves, shawls, blankets, face masks, and neck gaiters.

For more information on sizing, please visit our Coolibar sizing chart for men, women, kids and accessories.

Coolibar & UVwise

UVwise is your Canadian supplier for Coolibar products. We offer 30-day postage paid, hassle-free returns and free Canadian shipping over $100. This makes it easy to stock up on Coolibar products for the whole family!

Woman walking on the beach wearing Coolibar sun protective clothing from UVwise

Coolibar Products

Coolibar & UVwise

UVwise Clothing